Why is the indirect approach oft en used in persuasive messages? a. It is more courteous and

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Why is the indirect approach oft en used in persuasive messages?

a. It is more courteous and therefore gives the writer the opportunity to build up goodwill before slipping in the sales pitch.

b. It takes less time.

c. It is the traditional way to do persuasive messages and therefore expected.

d. It lets the writer build audience interest and desire before asking for action or commitment.

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Excellence In Business Communication

ISBN: 9780132719049

10th Edition

Authors: John V. Thill, Courtland L. Bovee, Courtland V. Bovee

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