You have volunteered to create a flyer with detailed fund-raising information for a local charity event. Your boss has given you the following information to include on the flyer:

■ Shoes for kids—think of a clever title, please!

■ All employees should bring children’s shoes (any kind, any size) to the break room in the office by August 10th

(before school starts).

■ The shoes will go to children in need in the metro area.

■ We are hoping to have enough shoes to fill up the back of one of our delivery vans.

■ Shoes can be used, but they still have to be in good condition.

■ Please do not bring dirty shoes.

■ Please include some kind of graphic or picture.
■ Please stress how important this is and the fact that there are many children in our area who go without decent shoes.
Things to consider:
■ How can you make this flyer persuasive?
■ How will you grab employees’ attention?
■ Is there an emotional appeal you can use?
■ Will there be objections you need to overcome?
■ Is there more information you need to include?
■ What audience benefits can you use?
Make the flyer.