Questions and Answers of Designing & Merchandising

Explain the importance of subscribing to professional trade publications.
Why is it important for a florist to be a member of professional organizations and certification programs?
Why is a good delivery service important to a florist?
What training should a prospective delivery person receive?
Make a list of job requirements for a delivery person.
Why should sales people be knowledgeable about the flower shop’s delivery procedures?
If the recipient of an order is not home, the flowers should always be returned to the shop.
Cardboard boxes and sandbags may be used to support arrangements during delivery.
A zoning system groups flowers to be delivered by other florists.
A control board is used to organize deliveries.
When loading a delivery vehicle, the last item to be delivered should be placed in the delivery vehicle last.
Many florists do not charge for deliveries to hospitals and funeral homes.
Communication skills are not important to the delivery person as long as he or she is a good driver.
The appearance of the individual hired as a delivery person is not important since he or she is not seen in the shop.
The delivery person often has in-store responsibilities as well as delivery duties.
Because of the expense, very few flower shops today offer a delivery service.
What is the purpose of an artistic display?
List the secondary purposes of display.
Briefly explain how a display can attract attention.
List the four purposes of display.
Distinguish the difference between visual merchandising and display.
A wire service is a clearinghouse for floral orders.
Always repeat a description of an order to the customer.
Objections and questions from a customer should be viewed as negative feedback.
People buy flowers to gain recognition.
The greeting approach is used when a customer is examining a specific item for sale.
The service approach is best when greeting a customer who is in a hurry.
Because customers usually know what they want when calling a florist, little training is needed to be a salesperson in a flower shop.
A salesperson must be knowledgeable about flowers as well as good sales techniques.
When a salesperson is taking a telephone order, being friendly is not important as long as the salesperson is efficient and obtains all needed information.
Only a small percentage of the orders received by a retail florist are over the telephone.
What is meant by nesting pricing?
What is meant by leader pricing?
Calculate the retail selling price of a basic arrangement using the materials listed below by three different pricing strategies.
A customer orders a $35.00 sympathy spray. Determine the wholesale value of the flowers and materials that can be used in the spray using the ratio markup method.
What would be the selling price for an arrangement with a wholesale value of $8.25, using divisional pricing?
What is a key selling point for potted plants versus cut flowers?
Name two types of preformed pot covers.
What is the advantage of using speed covers instead of foil?
What is a pot-et-fleur?
How would you convince a customer to purchase a plant in a jardiniere even though it costs more?
A bowa. must always be made with a wide ribbon.b. can be inserted in a plant from the top or the side.c. is an expensive decoration for a plant.d. must be made of cloth.
If the soil is visible after covering a pot, use ___________ to cover the soil.a. clearphanec. Spanish mossb. sheet mossd. both b and c
The most attractive side of the plant is also called the ____________ of the plant.a. headc. faceb. viewd. front
When covering taller plants with florist foil, cut the foil so that it extends ____________ up the height of the plant.a. 3/4c. 1/2b. 2/3d. 1/3
The use of flowers as a temporary addition to a dish garden results in a combination called aa. pot-et-fleur.b. dish garden.c. jardiniere.d. European dish garden.
When adding cut flowers to a dish garden, you would need to use __________ to prolong the life of the flowers.a. wet floral foamb. water picksc. sphagnum mossd. both a and b
Preformed pot covers are popular with florists becausea. they are inexpensive.b. they take up relatively little storage space.c. they are timesaving and easy-to-use.d. they look good without bows.
Plants used in dish gardensa. must all be the same color.b. must be foliage plants.c. need to be watered frequently.d. must all have the same light requirement.
A jardiniere isa. rarely used because of its cost.b. a decorative container used to hold flowers.c. a type of bow popularly used with dish gardens.d. a container used for European dish gardens.
Florist foila. comes in a variety of colors.b. is available in plain or textured patterns.c. is almost always green on the back side to match plant foliage.d. all of the above.
How can you best determine if a plant should be watered?
Why is it important for the retail salesperson to be knowledgeable about plants sold in the shop?
A gloxinia is classified as aa. temporary flowering potted plant.b. permanent flowering potted plant.c. temporary foliage potted plant.d. permanent foliage potted plant.
Watering to drenching means watering untila. the entire plant is wet.b. water drips off the leaves.c. the top of the soil is covered with water.d. water runs out the bottom of the pot.
A plant that grows best in bright indirect light should be placeda. near a north window.b. in a south window.c. in an east window.d. in a west window.
The scientific name of a plant is written ina. English.b. Greek or Latin.c. Spanish.d. English or Latin.
The binomial name for a plant includes thea. class and subclass.b. order and family.c. division and class.d. genus and species.
The scientific name for plants is called thea. trinomial name.b. plant order.c. binomial name.d. subclass.
The common names for plants can be confusing becausea. they are difficult to pronounce.b. more than one plant may have the same common name.c. they are similar to the scientific name.d. growers do
Questions commonly asked by customers purchasing plants includea. the name of the plant.b. how much light a plant needs.c. how often the plant should be watered.d. whether it grows in the
What are freeze-dried flowers?
What materials are used to hide the dry foam or Styrofoam when arranging permanent flowers?
Describe the two types of silk flowers.
The ends of permanent flower stems may be dipped in pan glue to prevent them from moving in the dry floral foam.
The foam used to hold permanent flowers is usually covered with moss held in place with anchor pins.
The same floral foam used for fresh flowers is recommended for permanent flowers.
Dried flowers that have had all of the moisture mechanically removed from their cell structures are called freeze-dried flowers.
Molded, plastic-stemmed flowers are more expensive than hand-wrapped silk flowers.
Permanent flowers are more difficult to arrange than fresh flowers.
Silk flowers are produced by two basic methods:hand-molded stems and plastic-wrapped stems.
The term silk flowers applies to a wide variety of fabric flowers made from silk, nylon, cotton, and rayon.
Describe the procedure for glycerin treatment of flowers.
What are the advantages of microwave drying?
Describe the environment where flowers should be hung for drying.
List four materials that can be used for desiccant-drying.
Bleached materials can be dyed using food coloring.
Bleach floral materials before attempting to dry them.
Glycerin will turn many foliages a dark bronze color.
Use a small paintbrush to remove dust and desiccant granules after desiccant-drying.
Avoid putting water in the microwave when drying flowers because the desiccant tends to absorb the extra moisture.
When Tell-Tale crystals in silica gel are pink, it is time to dry the gel out in the oven.
Any kind of kitty litter makes a suitable desiccant for drying flowers.
It is best to remove stems from flowers before drying them with a desiccant.
When drying by the hanging method, it is best to choose flowers that have not yet reached their prime.
Most florists choose to dry flowers on their own.
____________ is/are an example of an item that is desirable to bleach.a. Corn shucksb. Grape vinesc. Okrad. all of the above
In order to preserve foliage in a more natural, pliable state, place the stems in ____________a. borax.b. bleach.c. antifreeze.d. glycerin.
When using sand or cornmeal as a desiccant, add ____________ to the mixture.a. silica gelb. bleachc. boraxd. kitty litter
Drying flowers using ____________ requires the least amount of time.a. a desiccant onlyb. a desiccant and a microwavec. the hanging methodd. glycerin
___________ is an example of an agent used in desiccantdrying.a. Kitty litterb. Glycerinc. Silica geld. a and c
Most flowers dry in ____________ when using the hanging method.a. 1 to 3 weeksb. 1 to 3 daysc. 1 to 3 monthsd. 6 to 9 months
When drying flowers using the hanging method, it is best to suspend the flowers in a dark area becausea. darkness speeds up the drying process.b. darkness helps preserve the color of the flowers.c.
What is the advantage of placing flowers in water picks when designing sympathy flowers?
How do sympathy flower orders affect the work day of flower shop employees?
Why have sympathy flowers been referred to as the“bread and butter” of the flower shop business?
Make a list of the different kinds of sympathy flowers.
Many people like to send living plants in sympathy becausea. they are cheaper.b. they can be used later by the family to decorate their home.c. they are much easier for the florist to decorate.d.
The pattern of a basket arrangement is usuallya. triangular.b. fan-shaped.c. crescent-shaped.d. both a and b.
A ____________ is a flower commonly used in funeral baskets.a. carnationb. orchidc. tulipd. gerbera daisy

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