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entrepreneurship

Questions and Answers of Entrepreneurship

Does the plan capture all of the learning that Antonio and J.B. have accumulated?
Does the business plan tell a coherent and compelling story?
What data have you gathered about your opportunity?a. What do these data suggest as far as reshaping your opportunity?b. What new questions do they raise, and who should you talk to to answer these
How do you maintain the culture when the company is professionalizing with a large top management team?
How did the role of each founder change as the business grew?
Why did the founders seek a new CEO? Would you do that or would you want to run the business yourself? What was the process they used to select the CEO?
How did the founders identify and entice stakeholders to join their board of advisors?
What are the advantages/disadvantages of founding a company with your friends?
Talk to a close mentor and ask what he or she sees as your strengths. Do these match the attributes you identified above?
Niczowskisays that the food industry is similar to the fashion industry, particular in how the industry adapts to trends. If you were an entrepreneur in the fashion industry, what actions might you
What do you think Niczowski likely does to demonstrate her products’ value proposition to potential customers?
In doing an environmental analysis to assess the competitive landscape for freshly prepared food, Summer Fresh has considered some of the components of the PEST framework. Which ones are they? Which
Among the demographic markets that Susan Niczowski and Summer Fresh identified for new products are children and busy adults. What other types of consumers could Summer Fresh innovate products for?
Create a sales pitch and supporting slide presentation deck.
What questions could you ask your potential customers to begin the sales process?
Create a customer persona for your potential customers. What do they look like? What needs do all your customers have in common? What channel could you use to reach your customers?
What skills do you possess that would facilitate sales? What skills do you lack that you need to be a good salesperson?
Talk with someone who has excelled at sales. Ask them what skills they think have helped them succeed.
What product, branding, pricing, and promotionalstrategies will make it successful in these different markets?
Given its limited resources, how should EYS prioritize its growth initiatives?
Can it successfully leverage its current strengths to the untested markets of China and the United States?
What is your marketing communications strategy? What mix of advertising, PR, personalselling, and direct marketing will be most effective?
How do you segment your market? Who is your PTA? Who are your STAs?
What do you feel are the key aspects to implementing this model?
What are the key revenue and cost drivers for your recommended model?
Which of these models would you recommend that they implement and why?
Develop a revenue and cost model diagram for each of the options.
What business models could Zumba use?
Discuss the growth strategy. What additional market(s) should Poss pursue?
Discuss Jim Poss’s fundraising strategies. What other options might be considered for raising the funds SPC needs? Is this a good investment?
Apply the Timmons’s entrepreneurship framework (entrepreneur-opportunity-resources) to analyze this case.
John Sleeman had multiple offers to buy his company. Other than price and personal gain, what factors would you examine in deciding amongst competing offers?
Going it alone can be lucrative and it allows you to move quickly, but Sleeman decided the risk outweighed the rewards. Discuss both the risks and the rewards.
What are the potential advantages of “being the brand,” as John Sleeman became? What are the potential disadvantages? What would you do?
If women are coming to Alison’s store from all over, how important is location? Discuss the implications for growth.
Discuss her fundraising and valuation. If you were an equity investor, what return expectations would you have?
Discuss the signing of a lease prior to having the money. What was the risk?
What tasks and goals should Alison be focusing on at this stage of her venture?
Is this business scalable? Discuss the limitations and challenges.
What skills do you need to develop to take advantage of these opportunities?
Which regions of the world have the greatest potentialfor developing these opportunities? Which are you most interested in?
What innovations or new technologies will drive these world-changing opportunities?
What world-changing industries or opportunities do you see developing over the next 5 to 10 years?
What are the enablers and inhibitors of each path?
Using the Timmons Model to identify and evaluate the different paths of renewal Earthwatch could pursue, which would you recommend to Ed Wilson, and how would it fit in the GEM typology of social
Reconstruct what you think was the logic that led to the creation of Earthwatch. Where would you place the existing organization in the GEM typology of social entrepreneurship organizations?
Are you more likely to be a financiallydriven entrepreneur at the outset of your career, and then perhaps become a social entrepreneur? Or do you plan to be a social entrepreneur sooner after
Do you think most social entrepreneurs are responding to the symptoms of underlying social disparities, or are they actually correcting these underlying, problematic causes?
Select two or more existing social ventures and determine how many people they are serving. Considering the total number of people needing their assistance, calculate the needshare for each. How do
Referring to the GEM typology of social entrepreneurship ventures, which do you think would be most appropriate for your social venture idea?
When you look out on the world, are there any social or environmental conditions that particularly move you to change the world?
Lay out a five-year plan for growth at both the corporate and the individual location levels(that is, show how you can increase revenue per store).
What are the advantages and disadvantages of franchising versus other means of growth?
If he chooses growth, is franchising the best way forward?
Should Dan grow Lazybones or maintain it as a lifestyle business?
What could Cadence have done to better protect its intellectual property?
Do you need to seek international IP protection? When and how?
Will you trademark your company name or symbol? What about your product name? Will you use copyright protection at all?
What ‘‘trade secrets’’ underlie your business?How do you plan to protect these secrets?
Do you have IP that can be patented? When will you file (remember that you have to file within one year of initial public disclosure in the United States, and prior to any disclosure in many other
Does your new venture potentially infringe anybody else’s IP?
Does your business have IP? If not, why not?What is your strategy to protect your IP?
Should there be a corporate death penalty as Dan Gillmor proposed?
What should the board do now (September 2001)?
Evaluate Avant!’s board of directors.
What is the responsibility of the underwriter who handled ArcSys/Avant!’s IPO?
What is the responsibility of the venture capitalist(s) who funded ArcSys (Avant!)?
What is your opinion of the behavior of the following actors:a. Joe Costellob. Gerry Hsuc. Former Cadence employees that went over to Avant!d. Customers and potential customers of Cadence and
What provisions should you have in your shareholders’ agreement? What kind of salary will you draw? When will you draw it? What provisions do you have for disposition of equity (e.g., upon death,
What are the implications on valuation for the different sources?
Where can Shane raise the necessary money to build the prototype?
Is feed an opportunity?
What options does Dev have, given BladeLogic’s looming illiquidity? What are the pros and cons of each option?
Should Dev retain his VP of Sales? What are the risks of replacing his VP of Sales now?
Given the well-articulated customer pain by Goldman Sachs and Sony, why was BladeLogic having trouble closing large deals?
Discuss the risks and challenges of building an enterprise-software firm when there are numerous large competitors. What was unique about BladeLogic’s approach to customer engagement?
In the last chapter, you created a funding strategy. Now think about how you will gain access to angels and venture capitalists. Who can make introductions on your behalf?
How can you bootstrap your venture? What services can you get for free or at reduced rates? What equipment can you lease or buy used?
Imagine Andrew has approached you as a potential investor. Has DayOne proven the model yet? What are your concerns? Would you invest?
What other options might be considered for raising the funds needed to move the company ahead?
What more can the members of the DayOne team do to build credibility and improve their chances of securing the capital they need to implement the business plan?
Do you think your business has the potential to raise formal venture capital (high-tech, high-innovation, highgrowth prospects, etc.)? If so, when might you be ready for venture capital? How much
Is the proposed financing sufficient to cover the company’s cash flow needs? What happens if sales are not as high or quick to materialize as expected?
Do the financial projections accurately capture all the expenses that are implied in the written plan (refer back to previous chapter)?
How do the revenues per employee compare to industry standards? Again, can you explain the variances?
How do the common-sized income sheet ratios compare to industry standards? Can you explain the variances in a way that makes the projections seem sound?
Refine your projections. Who can you talk to that is knowledgeable about your business (customers, vendors, competitors)?What secondary sources can you find(Hoovers.com, Robert Morris and Associates
What areas need improvement?
What are the three strongest aspects of the plan?
What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
Does the plan capture all of the learning that Antonio and JB have accumulated?
Does the business plan tell a coherent and compelling story?
If Ajay decides to move forward, what more can he do to build credibility and improve his chances of securing venture capital?
Imagine you are a potential investor. Ajay has just given you his rocket pitch. What are your concerns? Would you invest?
What traits does Ajay exhibit that have helped him to get this far?
Talk to a close mentor and ask what he or she sees as your strengths. Do these match the attributes you identified above?
What type of location should they choose, and how will their choice affect their marketing strategy? If the partners feel that there is a real possibility that a large potential partner such as
The partners were finding it difficult to service all three business models they had identified.If they chose to pursue two markets, which would be most complementary? What are the advantages and
How do you segment your market?Who’s your PTA? Who are your STAs?
If you were a potential investor, how would you compare the potential risks and rewards from an investment in Adam Aircraft with an investment in Jim Poss’ company (Seahorse Power Corporation)?

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