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business
entrepreneurship theory process practice

Questions and Answers of Entrepreneurship Theory Process Practice

Consider the challenges and risks associated with organisational growth
Understand the importance of managing networks and risks
Learn what affects the funding mix of a social entrepreneurial organisation
Be familiar with the main funding opportunities available for social entrepreneurial organisations and their advantages and limitations
Appreciate the challenges of funding social entrepreneurial organisations
What constitutes an ethical approach?
What is organisational culture and why is it important? What should the key features of the culture of a social entrepreneurial organisation be?
If you were the leader of a social entrepreneurial organisation, would you want to rely on volunteers and interns? Why or why not?
What is key in managing volunteers and interns?
What can make the Human Resource Management practices of a social entrepreneurial organisation more effective?
What are the main activities involved in Human Resource Management?
What is ethical leadership and why does it matter?
What do you believe to be the key traits of a leader of a social entrepreneurial organisation?
What are the benefts and limitations of different structures and workfows?
What are the three main organisational structures? And workfows?
What are the key considerations that should shape the choice of legal form and governance structures?
What are the key elements that transform a social business model into a social entrepreneurial organisation?
Appreciate the importance of organisational culture and of adopting an ethical approach.
Become aware of the ways to enhance Human Resource Management in social entrepreneurial organisations.
Refect on what it means to lead a social entrepreneurial organisation.
Learn about different organisational structures and workfows that social entrepreneurial organisations can adopt.
Understand key constraints and considerations that should shape the choice of legal form and governance structures.
Be aware of key elements that founders of social entrepreneurial organisations need to consider when translating a social business model into an organisation.
5 Explain how you will ensure the respect of ethics.
4 Discuss which Ps will be most strategic and how they will work together, reinforcing one another.
3 Focus on a segment and develop a marketing mix covering all of the 7Ps, also refecting on whether deploying digital marketing might be helpful or not and, if so, how.
2 Pick one among the key target audiences and segment it.
1 Explain who your key target audiences are and why.
8 Do you believe this is a successful organisation based on its canvas?
7 What information is missing?
6 What does not convince you in the social business model presented?
5 What convinces you in the social business model presented?
4 How does the organisation achieve fnancial sustainability?
3 What are the main activities of the organisation and how does it sustain them?
2 What is the main value it delivers to benefciaries and/or customers? And to other stakeholders?
1 What does the organisation do?
What does it mean to apply ethics to marketing?
What is necessary for effective digital marketing? Do you know any social entrepreneurial organisation that is effective at digital marketing?
What are the marketing 7Ps and what are the benefts and risks of using this framework to develop the marketing mix?
What do segmentation and targeting mean? Why are these activities helpful?
Do you think that all the marketing of a social entrepreneurial organisation should be social? Why or why not?
What are marketing, social marketing, and digital marketing?
What are the advantages and disadvantages of relying on multiple funding streams?
What are the components of a social business model canvas and what should be included in each of them?
What are the characteristics of successful social business models?
What are examples of social business model archetypes?
What are the benefts of elaborating a social business model? And what are the potential issues?
What do you think should distinguish a social business model from a“traditional” business model?
6 Implementing a social entrepreneurial idea 163 Can segmentation register change?
5 What segmentation will be understood and accepted by the leaders of the social entrepreneurial organisation and/or by its key stakeholders?
4 What are the key needs, requirements, and preferences of segments within the target audience?
3 Which attitudes matter to the decision of the target audience of engaging with the organisation?
2 Which segments of the target audience drive fnancial sustainability and which ones drive impact?
1 What are we trying to do?
How will the proposition stand out compared to existing ones?
What social, environmental, and economic added value will it create? What problems will it solve?
How will the organisation realise its mission?
setting up a cooperative.
giving voice to marginalised groups;
eliminating barriers (e.g. income, psychological, physical);
favouring the formation of partnerships and pooling of resources;
offering social, training, and welfare services;
transforming waste into a new product or selling it;
selling new technological solutions (e.g. that allow carbon capture);
protecting something (e.g. environment, rights);
Refect on opportunities for social entrepreneurial organisations connected to digital marketing and on the importance of ethics when devising marketing strategies.
Acquire basic knowledge of marketing insights and tools that can be useful to connect with target benefciaries and gain resources and support from key stakeholders.
Understand how to build a social business model starting from the organisation’s mission.
Learn what a social business model is and why it matters.
6 What you would want more information on.
5 What the main assumptions made are
4 What does not convince you
3 What you think works well
2 If you believe in it or not
1 What you think the main purpose of that ToC is
Do all social entrepreneurial organisations have a ToC? Think about specifc examples to answer this question.
What are the main risks associated with building and having a ToC?
Why is it benefcial to build a ToC?
What are the main steps for developing a ToC?
What can a ToC tell you about an organisation?
What is a ToC and how can it be represented?
Can you think of any potential substitutes for a mission statement?
What are the main components of a mission statement?
Why is it helpful for social entrepreneurial organisations to write a mission statement?
What are the main benefts and limitations of Design Thinking, especially in relation to social entrepreneurship?
If you are/were a social entrepreneur or social entrepreneurial organisation, would you use Design Thinking? Why or why not? And if you would use it, when/for what purpose would you engage with this
What are its key phases, principles, and the skills you need to enact it?
How would you describe the process of Design Thinking?
Understand how to read and build a Theory of Change and why it matters
Appreciate what it takes to translate an idea into action and, in particular, the importance of having a mission statement
Learn about the main phases that constitute a Design Thinking process
Grasp the basics of Design Thinking as a process to develop ideas
What are the characteristics of a social entrepreneurial idea worth pursuing?
What is a PESTEL analysis and why is it helpful?
What tools can you use to run a competitive analysis and an analysis of the solutions’ landscape? And what is the main purpose of each of them?
What are the similarities and differences between a competitive analysis and an analysis of the solutions’ landscape?
What are the comparative benefts and disadvantages of a codebook and a mind map for gathering knowledge on a social or environmental issue?
What are codebooks and mind maps and how can you build them?
Why would you privilege just trying out an idea instead, without doing research prior to committing to it?
Why is it important to do research before developing a social entrepreneurial idea? What key insights do you need to gather?

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