1. Describe the advertising mix being used in Hollywood’s new marketing campaign.

2. What are the main reasons for the new campaign? How do you recommend they measure results?

3. How might the marketing campaign benefit from a revised advertising mix? Explain your reasoning.

4. Identify the distribution channels that exist in the new marketing campaign. How might they become more effective?

5. Describe the target market(s) for the new marketing campaign. Are the advertising and distribution mixes well-suited to the target market(s)? Explain.