1. How do you listen to music? Have you joined or visited a social media group linked to your favourite stations? Why? Why not?

Do you remember when cameras were used to create photos, phones were used to make phone calls, and TVs were used to watch TV programs? Today things are different. You can watch TV on your phone, laptop, or even the LCD on your wall. Your smart phone or regular cell is a great tool for photos and your camera has an ever-increasing level of mega-pixels. As for music, it can come from your iPod, smart phone, a satellite station, or streamed from a website from your favourite station in Surrey, Saskatoon, St. John's, or even South Africa. Options are limitless. Faced with this new reality, the companies that own your favourite stations are looking for new ways to attract listeners like you.
Corus Entertainment is extending its relationship with listeners and finding ways to profit from it as well. In the early days of the internet, stations were simply excited about the chance to share music and shows with anyone who would listen online. However, this also meant that their listeners could migrate to stations from anywhere--a scary prospect. Corus An example of a Corus Entertainment radio station web site (Vancouver's 99.3 The Fox).
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Visiting one of its radio websites (e.g., Vancouver's 99.3 The Fox, Toronto's Edge 102.1, Calgary Country 105, Edmonton's 92.5 Joe FM, Winnipeg's Power 97, and Hamilton's Y1 08) makes it clear that even if the call letters are the same, these stations are no longer simply your father's radio station (unless Dad is especially media savvy). There are links to Facebook, Rickr, MySpace, Twitter, Vilgo (for BlackBerry), YouTube, and more. There are blogs and podcasts and the tools to connect, join contests, and create virtual bonds.
Corus also takes it a step further; it was the first to offer an iPhone streaming app and the first to form direct links with iTunes. You can purchase, via a special version of the Apple iTunes music store linked to your station, the song that you're currently listening to.
In the process, Corus stands to add a few pennies to its bottom line.