4. Pick three services (not goods) that you regularly use. Explain what customization, unstorability, and intangibility mean

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4. Pick three services (not goods) that you regularly use.

Explain what customization, unstorability, and intangibility mean for each of the services. How do these factors influence the way the service is delivered to customers?

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Business Essentials

ISBN: 9780137069866

6th Edition

Authors: Ronald J. Ebert

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