Choose a product that could benefit from word-of-mouth buzz marketing. Then create a marketing campaign kit for

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Choose a product that could benefit from word-of-mouth buzz marketing. Then create a marketing campaign kit for participants to spread the word about this product.

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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