Select a product made by a foreign company and sold in Canada. What is the products target

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Select a product made by a foreign company and sold in Canada. What is the product’s target market? What is the basis on which the target market is segmented? Do you think that this basis is appropriate? How might another approach, if any, be beneficial? Why?

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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