Select a good or service that you have purchased recently. Try to retrace the relevant steps in
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Select a good or service that you have purchased recently. Try to retrace the relevant steps in the buyer decision process as you experienced it. Which steps were most important to you? Which steps were least important?
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Business Essentials
ISBN: 978-0134000091
8th Canadian Edition
Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos
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