Select a good or service that you have purchased recently. Try to retrace the relevant steps in

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Select a good or service that you have purchased recently. Try to retrace the relevant steps in the buyer decision process as you experienced it. Which steps were most important to you? Which steps were least important?

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Business Essentials

ISBN: 978-0134000091

8th Canadian Edition

Authors: Ronald J. Ebert, Ricky W. Griffin, Frederick A. Starke, George Dracopoulos

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