Find an example of a viral marketing campaign on YouTube. Discuss the features of this campaign that
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Find an example of a viral marketing campaign on YouTube. Discuss the features of this campaign that made it go viral. Research to see if the company reported any benefit from this campaign. Discuss whether you think viral marketing is an effective type of marketing.
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One example of a viral marketing campaign on YouTube is the Dumb Ways to Die campaign by Metro Trains Melbourne This campaign was launched in 2012 to ...View the full answer
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Related Book For
Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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