Go to the website of the Swedish furniture maker IKEA (www.ikea.com). Under the select a location option,

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Go to the website of the Swedish furniture maker IKEA (www.ikea.com). Under the “select a location” option, choose the United States. Review the site and note the products and the design of the page. Then go back to the home page and choose a different country. Look for differences in the appearance of the website and the products offered. Why do you think these sites are different for each county?

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Gauri Hendre

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