Market segmentation based on lifestyles, personality traits, motives, and values is called a. geographic segmentation. b. demographic

Question:

Market segmentation based on lifestyles, personality traits, motives, and values is called

a. geographic segmentation.

b. demographic segmentation.

c. psychographic segmentation.

d. behavioral segmentation.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

See More Books

Question Posted: Mar 13, 2024 01:00 AM

See More Questions

Market segmentation divides the market into groups of people based on various factors. Match the description of these factors in the first column with the type of segmentation listed in the second...
Parallel light (5000 A) is normally incident on a single slit. The central maximum fans out at 30 on both sides of the direction of the incident light. Calculate the slit width. For what width of the...
Provide an example of how a company has used behavioral segmentation to segment its target market. Refer to Table 7.1. Table 7.1 Major Segmentation Bases for Consumer Markets Segmentation Base...
Let V be the volume of a can of radius r and height h, and let S be its surface area (including the top and bottom). Find r and h that minimize S subject to the constraint V = 54.
The following is an excerpt from an actual strategic plan (company and product names have been changed to protect the innocent): Acme's primary raw material is PVC sheet that is produced by three...
For each of the following, calculate the $F$-ratio $(F)$ and create an ANOVA summary table. a. \(N_{i}=20, \bar{X}_{1}=20.00, s_{1}=8.00, \bar{X}_{2}=25.00, s_{2}=10.00, \bar{X}_{3}=15.00,...
(e) Analyse the experiment by mixed modelling. Confirm that theWald statistic for each term in the treatment structure has the expected relationship to the corresponding F statistic.
The certified public accounting partnership of James, Guinn, and Head prepared a certified audit report of four corporations, known as the Paschal Enterprises, with knowledge that their report would...
Match the appropriate statement with the correct accounting objectives most likely served. Use only one answer for each statement. Cash Flow Prediction Income tax deferral Contract compliance...
Which of the following represents a shift from the four Ps to the four Cs of marketing? a. Considering the complete cost of a product to the consumer b. Making the product convenient to buy c....
Which of the following does not define a B2B market? a. The market consists of small-volume purchases in a geographically dispersed area. b. Buyers make complex purchasing decisions, often with...
What is an RFP, and how does it differ from an RFQ?
The State Public Works Division consists of the Administrator, the State Public Works Board, the Public Works Section, and the Buildings and Grounds Section. The State Public Works Board consists of...
Everyone knows that health care costs are high. It is also known that people tend to spend less on health care if they spend their own money, which motivated the creation of flexible spending...
Write a essay that critically evaluates issues in financing health care by addressing the provided prompts. Educate operational leadership on why it is important to the overall bottom line of the...
What are the types of conflicts that individuals may have at work? Which type have you experienced the most? 2. What are some primary causes of conflict at work? 3. Explain how miscommunication might...
What program do you work with that has a budget? Navy JROTC Who helps to determine how the funds are allocated and spent? US Navy and St. Elizabeth ISD How did you find out the budget amount? Does...
Suppose that the number of minutes a person must wait for a bus each morning has the uniform distribution on the interval [0, ], where the value of the endpoint is unknown. Suppose also that the...
Chapter 9 Stock Valuation at Ragan Engines Input area: Shares owned by each sibling Ragan EPS Dividend to each sibling Ragan ROE Ragan required return Blue Ribband Motors Corp. Bon Voyage Marine,...
List the types of potential segmenting dimensions, and explain which you would try to apply first, second, and third in a particular situation. If the nature of the situation would affect your...
Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing.
Illustrate the concept that segmenting is an aggregating process by referring to the admissions policies of your own college and a nearby college or university.
A contractor constructed a house for resale, which was sold immediately. For tax purposes, this is an example of A) capital income. B) business income. C) other income. D) property income.
You invest $100 in a risky asset with an expected rate of return of 0.12 and a standard deviation of 0.15 and a T-bill with a rate of return of 0.05. What percentages of your money must be invested...
Nanometrics, Inc., has a beta of 3.43. If the market return is expected to be 13.50 percent and the risk-free rate is 7.00 percent, what is Nanometrics required return? (Round your answer to 2...

Market segmentation based on lifestyles, personality traits, motives, and values is called a. geographic segmentation. b. demographic

Question:

Step by Step Answer:

The correct answer is c psychographic segmentation Explanation Psychographic segmentation ...View the full answer

Better Business

Students also viewed these Business questions