Now, create an executive summary for your business plan.

The executive summary should be brief—no more than two pages long—and should cover the following points:

• The name of your business

• Where your business will be located

• The mission of your business

• The product or service you are selling

• Who your ideal customers are

• How your product or business will stand out in the crowd

• Who the owners of the business are and what experience they have

• An overview of the future prospects for your business and industry Hint: At this point, you’ve already answered all of these questions, so what you need to do here is put the ideas together into a “snapshot” format. The executive summary is really a sales pitch—it’s the investor’s first impression of your idea. Therefore, as with all parts of the plan, write in a clear and professional way