Questions and Answers of Ethical Obligations Decision

6 In the race to achieve higher sales, how should brands set the boundary of what is ethical advertising?
5 What should be the repercussions of a product failure on the celebrity endorser?
4 How should the celebrities decide which brand to endorse?
3 Who should be more responsible toward consumers, the celebrities or the brands?
2 Discuss the effectiveness of rules and regulations in governing advertising scenarios around the world.
1 Do you think celebrities involved in advertising have some responsibilities toward consumers? If so, what are they? If not, why not?
What ethical issues do war and colonization raise?
4 To what extent have companies always managed and manipulated their public image?
3 What is the relationship between businesses, academics, and consumers?
2 What is the role of company history in a brand?
1 To what extent can companies distinguish between their modern business operations and their historical activities?
4 How can consumers’ power work to engage MNEs in making a real, substantial contribution to the global effort to abolish modern slavery, servitude and other forms of laborers’ exploitation?
3 How can consumers’ power work to make MNEs respect this balance of interests globally?
2 What checks and balances may ensure that this balance of interests is respected globally?
1 What might be the due balance of these interests?
4 Is it appropriate for marketers to associate happiness with unhealthy or harmful products?
3 Should free toy premiums be allowable for promoting unhealthy food offerings?
2 Marketers often use emotional appeals relating to happiness, pleasure, and fun targeting children and youth. Is this ethical?
1 Bo Derek, a US model and actress, has said, “Whoever said money can’t buy happiness simply didn’t know where to go shopping.” To what extent do you agree or disagree with this statement?
What else can companies do to promote ethical branding?
Discuss the common elements in light of the Fabindia case study.
3 How does ethical branding correlate with building social business?
2 A social business attempts to maximize social profits. In what ways does Fabindia maximize both financial and social profits?
1 Ethical branding is more about building an image – it means building an ethical approach in a brand’s DNA. Discuss this statement in light of the Fabindia approach.
Describe three instances of unethical branding. How do your examples fit within the definition provided in the chapter?
4 Describe three instances of ethical branding. How do your examples fit within the definition provided in the chapter?
3 Do you believe Mrs. Nahrstedt should have been permitted to keep her cats? Do you believe the governing board had a justifiable argument for enforcing its pet restriction? Do HOAs exercise too much
2 Do you believe presently-in-use judicial standards of review sufficiently protect individual private rights? If so, defend your position.If not, what alternative solution would you offer? Explain
1 Do you believe HOAs practice ethical branding when enforcing rules to promote the collective good to the detriment of individual private rights? Explain your reasoning using an example from the
4 Is it inevitable that students will increasingly view their interactions in the classroom as just another customer experience?
3 Unlike many professions, tenured professors in most cases are guaranteed lifetime employment, given the financial difficulties that many universities face should educational institutions
2 Are university traditions handed down from the Medieval Period worth preserving?
1 In an effort to enhance their image, should a university brand individual professors?
5 What do you think of the tagline “In Cipro we trust” and the impact it had? Please explain and support your opinion.
4 Develop talking points for CEO to address media during the crisis.
3 Produce a detailed recommended action plan to deal with Bayer Corporation and Bayer AG’s marketing environment. Address differences and similarities between two entities.
2 Assume you are the vice President of Marketing at Bayer AG. Produce a memorandum for top management outlining critical issues facing Bayer AG and Bayer Corporation’s marketing environment.
1 Imagine you work for US government during the anthrax crisis.Develop for your boss, both talking points for why and why not to override the Cipro patent.
4 What are the possible remedies when for-profit education firms commit a breach of duty?
3 Which fiduciary duties should for-profit education providers perform?
2 How do conflicts of interest in the financial services industry compare to the for-profit education industry?
What practices in for-profit education create ethical risks?
5 Reflect on the importance of ethical branding in franchising
4 Discuss the interactions between brand equity and ethics.
3 Analyze brand citizenship behaviors in connection with ethical issues.
2 Discuss the components of brand relationship quality in relation to ethical principles.
1 Explain brand relationship management in accordance with ethical issues.
5 With the advent of the “Twitter Presidency,” some have argued that the position of White House Press Secretary has been diminished significantly, with people paying more attention to the
4 One of the major criticisms of the “Twitter Presidency” is in the area of foreign policy. Some experts feel the president’s tweets give too much information away as to US diplomatic and
3 Some have suggested that purveyors of “fake news” be punished in some way for misleading the public, while staunch advocates of the First Amendment’s right to free speech say it gives media
2 Some say that it is “unbecoming” of a president to utilize social media in the way that President Trump has. Others disagree stating that since George Washington there has been no presidential
1 Do you think the “Twitter Presidency” is one-time phenomenon based on the personality of one individual or is it a model for future office holders to follow? Explain.Twitter Me This: Fake News
3 Do you believe that, in order to combat the phenomenon of telemarketing fraud, it is necessary to reduce the access of the elderly to telemarketers, even at the cost of harming their independence?
2 Where is the boundary for legitimate and illegitimate use of consumers’impulses, weaknesses, and cognitive biases?
1 Is it legitimate to approach lonely or socially isolated individuals and use their need for social interaction to sell products?
3. Which of the authors’ views in this chapter most closely align with the details of the case?Explain.CASE 5. sC Johnson: pyrethrum sourCing From kenya
2. How do the Kenyan people benefit from working with SC Johnson? Explain.CASE 5. sC Johnson: pyrethrum sourCing From kenya
1. How does SC Johnson benefit from working with PBK? Explain.CASE 5. sC Johnson: pyrethrum sourCing From kenya
3. In your view, did Bank of America know of Merrill Lynch’s ballooning fourth quarter losses before the shareholder vote on December 5, 2008? If so, was the company required to disclose the losses
2. Does Bank of America’s receipt of governmental money affect your view of whether or not Merrill Lynch’s executives’ bonuses were wrong? Why, or why not? If Bank of America did not receive
1. In your view, did Bank of America sanction the large performance bonuses paid to Merrill Lynch executives? Explain. Do you think that the bonuses are an example of undeserved executive
4. Can certain performance-based pay plans make it less likely for CEOs to artificially inflate stock value in the short term? If so, how? If not, why not?CASE 3. Wages oF Failure: the ethiCs oF
3. Are the long-term effects of CEO performance always clear at the end of each fiscal year?CASE 3. Wages oF Failure: the ethiCs oF exeCutive Compensation
2. Is performance-based pay an attractive solution?Are there any other alternatives to keep from rewarding failure? What are the costs and benefits to these solutions?CASE 3. Wages oF Failure: the
1. Do you think executive compensation is generally appropriate or inflated in the United States?Why or why not?CASE 3. Wages oF Failure: the ethiCs oF exeCutive Compensation
3. What should U.S. gender equality look like in light of GlobeCom’s problem?CASE 1. sapora’s patriarChiCal soCiety
2. Assuming that GlobeCom’s female employees are unable to obtain the necessary experience and suffer a career disadvantage because of the situation in Sapora, should the company use some form of
1. Should GlobeCom do business in a country with a patriarchical society? In responding, imagine that GlobeCom could not survive if it stopped doing business in Sapora.CASE 1. sapora’s
3. Do you believe that there are many products or services that are needed by base of the pyramid populations that simultaneously serve an important social function, are environmentally friendly, and
2. Does the technology utilized in the case have applications in developed nations? How is this issue relevant to the success of the project?Explain.CASE 8. the WateR initiative
1. Is The Water Initiative an example of a sustainable business practices? Explain.CASE 8. the WateR initiative
4. What ideas or concepts discussed in the articles in this chapter does this case best illustrate?Explain.CASE 7. ethiCs and sustainability at alCoa: a symbiotiC RelationshiP
3. How would you evaluate Alcoa’s actions with respect to the Guinea Refinery? Do you think they should do more to lesson their impact?Do you think they should do less in order to conserve
2. Why do you think Alcoa joined USCAP and advocates for climate change legislation? Explain.CASE 7. ethiCs and sustainability at alCoa: a symbiotiC RelationshiP
1. Aluminum production is an inherently energy intensive process and is driven by consumer demand. However, many consumers discard aluminum cans rather than recycling them.Recycling aluminum cans for
4. Do you believe that Frito-Lay’s sustainability initiatives give them an advantage over their competition? Why or why not? Explain.CASE 6. What does it mean to be tRuly gReen? enviRonmental
. On a broader concept of sustainability, how would you assess Frito-Lay’s social sustainability?What about PepsiCo? Can a company that specializes in salty snacks and sugary drinks really be
2. How would you assess Frito-Lay’s success to date in being the “preeminent green company”in any industry? What does it mean to be truly green? Explain.CASE 6. What does it mean to be tRuly
1. What elements of the four main features of Hawkens, Lovins, and Lovins’ natural capitalism are present in Frito-Lay’s operations? Cite specific examples to illustrate your points.CASE 6. What
4. What responsibilities, if any, do we have to future generations? How might these responsibilities change contemporary business?CASE 5. inteRfaCe CoRPoRation and sustainable business
3. What government policies might encourage other businesses to follow Interface’s lead? What government policies hinder such activities?CASE 5. inteRfaCe CoRPoRation and sustainable business
2. Should manufacturers be legally liable for“ cradle to grave” responsibility for their products?Should manufacturers be responsible to recycle their products after consumers are finished with
1. Some critics argue that sustainability is popular only because it allows industrialized countries to believe, falsely, that consumer-driven lifestyles can continue indefinitely. In what ways do
4. Based on what you know from this case, is Shell engaged in environmentally sustainable business practices? Why, or why not? Explain.CASE 4. maintaining a seat at the table
3. How would you characterize Shell’s response to climate change and CO2 emissions reductions thus far?CASE 4. maintaining a seat at the table
2. In your judgment, does Shell have an ethical obligation to reduce CO2 emissions? Explain. What responsibilities, if any, do the consumers have to reduce CO2 emissions themselves? Explain.CASE 4.
1. What does it mean for Shell to have “a seat at the table”? Why is this important to Shell?CASE 4. maintaining a seat at the table
4. Does the example of Texaco’s conduct in Ecuador indicate a need for enforceable regulations governing transnational corporate activity? Explain.CASE 2. texaCo in the eCuadoRean amazon
3. Does the fact that the military plays a dominant role in Ecuadorean political life undermine Texaco’s claim that its environmental practices are justified because the government of Ecuador
2. Does Texaco (now Chevron) have a moral obligation to provide additional funds and technical expertise to clean up areas of the Amazon it is responsible for polluting? Does it have a moral
1. Given the fact that Texaco operated in partnership with the Ecuadorean government, is Texaco’s activity in the Amazon morally justifiable? Explain.CASE 2. texaCo in the eCuadoRean amazon
4. Given the two stated problems of international regulation, who should ultimately be responsible for bringing environmental offenders “to justice?” Explain.CASE 1. Royal CaRibbean: exotiC
3. What are the best moral arguments supporting the legislation and laws making certain levels of black water, gray water, and oily bilge discharge illegal? What are the best moral arguments opposing
2. Given that illegal activities and subsequent fines continue to occur despite the numerous punishments already handed out, what responsibility, if any, do customers have to ensure illegal dumping
1. Given that Royal Caribbean and other cruise companies use images of excursions in pristine waters in their marketing campaigns, how should one ethically assess their illegal dumping in such
3. Do pharmaceutical companies have a moral obligation to provide access to potentially lifesaving drugs? Why or why not?
2. How would a Kantian view actions such as online music sharing?
. Should a company such as Yahoo! provide user data to a country like China, even if it is likely to lead to serious consequences for the user? Why or why not?
3. How would you assess Aventis’s partnerships as described in this case from the perspective of an employee, a shareholder, and a community member? Should Aventis continue the partnerships,
2. How would De George assess this case?Explain.Case 4. aventis: PartnershiPs for health

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