2 Where is the boundary for legitimate and illegitimate use of consumers impulses, weaknesses, and cognitive biases?

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2 Where is the boundary for legitimate and illegitimate use of consumers’

impulses, weaknesses, and cognitive biases?

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Ethical Branding And Marketing

ISBN: 978-0367786472

1st Edition

Authors: Hagai Gringarten ,Raul Fernandez-Calienes

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