5 What do you think of the tagline In Cipro we trust and the impact it had?...

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5 What do you think of the tagline “In Cipro we trust” and the impact it had? Please explain and support your opinion.

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Ethical Branding And Marketing

ISBN: 978-0367786472

1st Edition

Authors: Hagai Gringarten ,Raul Fernandez-Calienes

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