1 Ethical branding is more about building an image it means building an ethical approach in...

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1 Ethical branding is more about building an image – it means building an ethical approach in a brand’s DNA. Discuss this statement in light of the Fabindia approach.

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Ethical Branding And Marketing

ISBN: 978-0367786472

1st Edition

Authors: Hagai Gringarten ,Raul Fernandez-Calienes

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