1 Ethical branding is more about building an image it means building an ethical approach in...
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1 Ethical branding is more about building an image – it means building an ethical approach in a brand’s DNA. Discuss this statement in light of the Fabindia approach.
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Ethical Branding And Marketing
ISBN: 978-0367786472
1st Edition
Authors: Hagai Gringarten ,Raul Fernandez-Calienes
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