Visit BMWs website. This international portal redirects customers to one of many hundreds of countryspecific sites. Select

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Visit BMW’s website. This international portal redirects customers to one of many hundreds of countryspecific sites. Select three countries and investigate the websites presented. What elements are kept the same?

How does BMW maintain a unified international marketing message? Which components are different?

How does your web browser handle the differences in character sets for different languages?

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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