Where will customers find your product or service? (That is, what issues of the distribution mix should

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Where will customers find your product or service? (That is, what issues of the distribution mix should you consider?)

Hint: If your business does not sell its product directly to consumers, what types of retail stores will sell your product? If your product will be sold to another business, which channel of distribution will you use? Refer to this chapter for more information on aspects of distribution you may want to consider.

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Business Essentials

ISBN: 9781292152240

11th Global Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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