6. How can y our global f rm best ensure that it is taking into account the...
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6. How can y our global f rm best ensure that it is taking into account the perceptual differences that may exist as a result of di verse cultures, religions, ethnicities, and other factors when creating a worldwide marketing plan?
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Business Ethics : Decision Making For Personal Integrity And Social Responsibility
ISBN: 157228
2nd Edition
Authors: Laura Pincus Hartman; Joseph R. DesJardins
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