By not succumbing to the prevailing attitude, Well, you either bribe or you dont do business there,

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By not succumbing to the prevailing attitude, “Well, you either bribe or you don’t do business there,” Ikea found an end-run, a creative solution to international business’s ubiquitous either/or conundrum: to bribe or not to bribe. However, what issues did Ikea miss in its analysis of the situation?. LO58

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