Centrality of ethics and values in the corporations decision making process: Ethical considerations play only the role of side constraits in the setting of corporate policity and in the formulation and execution of its decisions. This means that ethical considerations are important only if they promote or interfere with the central, financial objectives. If appearing philanthropical is good for a corporation's image (and generates customers and profits) then the corporation appears philanthropic. If the corporation is likely to get caught in an ethical violation (excessive pollution) and this negative publicity will lower its prestige (and profits) then the corporation will not commit the violation. But in each case, the end is the promotion of financial objectives and the means are appearing ethical.