Following the 2010 misstep, Tylenol’s competitors sent out free samples and coupons to Tylenol customers who participated in the Tylenol recall as a way of getting them to try their products. Why would such a campaign at this time result in more sales of their products? What is different about this issue versus the cyanide poisonings? Make a list of the distinctions between the two series of events, including descriptions of company and customer responses.? p-258