Identify as many ethical issues involved in these cases as you can. Are any of these issues
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Identify as many ethical issues involved in these cases as you can. Are any of these issues unique to digital marketing? Deception and manipulation are two ethical concerns that seem as relevant to digital marketing techniques as they do to traditional marketing. But digital marketing has the potential to raise concerns of consumer privacy that did not exist for traditional marketing techniques.
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Business Ethics Decision Making For Personal Integrity And Social Responsibility
ISBN: 9781260260496
5th Edition
Authors: Laura Hartman, Joseph DesJardins, Chris MacDonald
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