Imagine that you are in the marketing department of a firm that manufacturers a consumer product such
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Imagine that you are in the marketing department of a firm that manufacturers a consumer product such as laundry detergent or shampoo. Describe how it might be marketed differently in India. What are the key facts relevant to your judgment?
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Related Book For 
Business Ethics : Decision Making For Personal Integrity And Social Responsibility
ISBN: 157228
2nd Edition
Authors: Laura Pincus Hartman; Joseph R. DesJardins
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