Raising satisfaction of external and internal stakeholder needs (all resulting in more effective financial performance).Imagine that you work in the Human Resources department of your company. Your CEO has asked your department to develop an ethics program for the firm, and you have been assigned responsibility for creating it. You have been asked to report back to your CEO in two weeks with a draft version of a code of ethics for the company, a summary of other elements that the ethics program will include, and a proposal for how you will be able to assess whether the program is working. Your CEO also asks that you come prepared to explain what role she can play in promoting ethics and how she can help to ensure the success of the overall ethics program.