The U.S. Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. How
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The U.S. Federal Trade Commission regulates advertising on the basis of two criteria: deception and unfairness. How can an ad be unfair? Can you think of examples of an unfair ad? Who gets hurt by deceptive advertising?
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Business Ethics Decision Making For Personal Integrity And Social Responsibility
ISBN: 9781260260496
5th Edition
Authors: Laura Hartman, Joseph DesJardins, Chris MacDonald
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