Virtue: Responsible risk management can also be formulated as a virtue. Virtues are traits that extend "deep down" into an individual's character. They include an orientation toward excellence in decision and execution, perceptual sensitivities that help to uncover moral relevance, and emotions/attitudes that help motivate decisions and actions oriented toward achieving excellence. For example, a responsible risk communicator has curiosity that drives understanding and appreciating risk, a concern for the well being of the risk bearer, and a strong desire to communicate risk information truthfully and clearly.