Was Mr. Burke’s action a long-term decision? Did it consider the interests of all stakeholders? How did Mr. Burke’s action help the company with the liverdamage issues? Mr. Burke, who served as Johnson &

Johnson’s CEO from 1970–1989, died on October 1, 2012. A full-page ad in the Wall Street Journal on October 2, 2012, read, “What you taught us will live on, In fond memory of James E. Burke.”51 Have Burke’s teachings survived?? p-258