Watch the framing of the issue. If you look at an issue within the framework of “This could really hurt us if it went public,” you are destined to make ethical mistakes and risk reputational capital. Instead, frame the issue as,

“What are the consequences of what we know?” “What will happen if we do nothing to fix it and what we know becomes public?” “Am I overlooking the harm that we are doing to someone through our actions?” p-635