What are the arguments for and against firms extending their marketing strategies to poor consumers in developing

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What are the arguments for and against firms extending their marketing strategies to poor consumers in developing countries? Should firms have a responsibility to serve those at the bottom of the pyramid?

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Business Ethics Managing Corporate Citizenship And Sustainability In The Age Of Globalization

ISBN: 9780198810070

5th Edition

Authors: Andrew Crane, Dirk Matten, Sarah Glozer, Laura Spence

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Question Posted: Jun 14, 2024 01:18 AM

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What are the arguments for and against firms extending their marketing strategies to poor consumers in developing

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Business Ethics Managing Corporate Citizenship And Sustainability In The Age Of Globalization

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