Would you be more likely to support a company by purchasing its products or services if the company

(a) donated a portion of the proceeds to a cause that was important to you;

(b) paid its workers a "fair" wage (however you would define that concept); or

(c) was a good investment for its stockholders? Which consequence is more influential to you? On the contrary, would you refrain from purchasing from a firm that failed in any of those areas?