You work as part of the online marketing group for a midsized manufacturing company that has sales of more than $250 million per year and almost $50 million from online sales. You have been challenged by the vice president of sales to change the company’s Web site data privacy policy from an opt-in policy to an opt-out policy and to allow the sale of customer data to other companies. The vice president has estimated that this change would bring in at least $5 million per year in added revenue with little additional expense. How would you respond to this request?