Your friend is a two-time winner of the Ironman™Arizona Triathlon (2.4-mile swim, 112-mile bike, and 26.2-mile run). He is also a popular and well-known marathon runner throughout the Southwest. He has asked you to design a Web page to promote the sale of a wide variety of healt  products, vitamins, food supplements, and clothing targeted at the athletes training to participate in the triathlon. The products will carry his personal trademark. However, much of the information on the Web page will include discussion of his personal success in various triathlons and marathons in which he has competed. Many of these events have corporate sponsors and carry their own trademark. He has asked you if there are any potential trademark issues with his marketing plans. What would you do?