Collect several sample prescription drug ads from magazines, newspapers, and television. On the basis of location of

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Collect several sample prescription drug ads from magazines, newspapers, and television.

On the basis of location of the ad, what do you think is the intended target audience? Are the ads in any way misleading? Are the required side-effect warnings deceptive in any way? Do you believe that health care professionals provide adequate screening to ensure that prescription drugs are not misused?

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Business Ethics: Decision Making For Personal Integrity & Social Responsibility

ISBN: 211177

4th Edition

Authors: Laura Hartman, Joseph DesJardins, Chris MacDonald

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