Hospitality Business Development 2nd Edition Ahmed Hassanien, Crispin Dale - Solutions

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What were the business development motives for creating these hotels?
What classifies these establishments as prestigious hotels?
Compare and contrast their distinctive features.How distinctive are they compared to competitor offerings?
Discuss the application of the business model structure (Figure 2.1) to the Social Bites enterprise.Consider the Critical relationships, production aspects and asset management and development components of the business.
Who are Social Bites’ customer segments? How does Social Bites develop loyalty among customers? Who are Social Bites’ key partners, and how have these been developed?
What have been Social Bites’ key activities? What is its value proposition, and how does it develop this in its business? What does Social Bites need to consider when developing its distribution channels?
In terms of Social Bites’ development, what should be its future direction? How can it develop further revenue streams that fit within the ethos of the business? To what extent can Social Bites extend its business? How can it do this?
Explore other social enterprises in hospitality. How successful have these enterprises been?
Identify organisations that HomeAway and Just Eat compete with. In Table 3.3, identify different intermediaries that act as aggregators, deliverers or producers. Table 3.3 Aggregators, Deliverers or Producers Food Type Accommodation & beverage Aggregators Deliverers Producers
Evaluate the advantages and disadvantages of using HomeAway and Just Eat as an intermediary in the transaction. Explore this question from a customer and retailer/property-owner perspective.
Exploring each of the different sectors of the hospitality industry, identify hospitality enterprises that have disrupted competition in that sector and explore how this has occurred. Consider how new innovations may further disrupt these sectors.
Conduct a detailed SWOT analysis of a coffee shop operator.
Further review the external environmental factors that are discussed in the case study. Classify these as per LoNGPEST analysis. What are the priority factors that the coffee shop operators should pay closest attention to?
To what extent are McDonald’s a direct or indirect competitor to the coffee shop chains, and why is this an important factor to consider?
Where is the coffee shop sector in its life cycle?What implications does this life-cycle stage pose for coffee shop operators?
Apply Porter’s five-forces model to the coffee shop sector. Are there alternative forces operating in the sector? What factors influence competitive activity in the sector?
To what extent have environmental and competitive factors affected the positioning of the McDonald’s brand?
Evaluate which factors acted as critical turning points for the company?
Using Figure 5.1, evaluate the different components of McDonald’s positioning strategy.
Who are McDonald’s key target markets? Develop a positioning action plan for these key markets on the basis of the hospitality business positioning analysis framework in Figure 5.2.
Identify and evaluate the activities, problems and experience gains of the Airbnb CVP.
How can Airbnb generate further value for its business?
In terms of the accommodation experiencescape, what further developments can be made to the Airbnb business model to maintain a competitive advantage?
Review the kind of business plan that may be produced for each of these different business concepts. What makes them unique? What return on investment do crowd-funders seek? Evaluate why some crowdfunding campaigns obtain their target while others do not.
How should business development concepts generate appeal among potential crowd-funders? Consider market trends and external factors when answering this question.
Search for information about these business startups, and review their development since their initial crowdfunding appeals. How successful have they been? How have the businesses developed? What challenges have they faced?
Choose a hospitality business and answer the following questions.
To what extent does the business have an advantage over competitors in its sector? Make suggestions on how the business can either obtain or maintain an advantage over competitors.
Determine what the future development direction of the firm should be. Justify why the business should pursue this development direction. What are the potential risks for the hospitality business pursuing this direction?
Review the hospitality business’s resources. To what extent do they meet the VIRUS criteria?
Offer advice to the hospitality business on its future development routes and directions based on the decision-making criteria outlined in Figure 8.4.
Analyse the external environment of the sector by using a LoNGPEST analysis (see Chapter 4). What are the key opportunities for and threats to the sector? To what extent have environmental and competitive factors affected the UK casual dining sector?
To what extent have any of the example organisations been ‘stuck in the middle’ or encountered strategic drift?
What do you understand ‘CVA’ to mean? Why might a hospitality enterprise follow this route?
Search for further information about each company’s overall financial performance, growth, market share and brand. Using the theories outlined in this chapter, propose future development routes and directions for each of the firms. Provide a rationale for your route/s and direction/s by using the
Briefly explain what you understand by the following business development methods:Organic development.Mergers and acquisitions.Strategic alliances.Franchising.Management contracting.
Choose a hospitality business, and determine the most appropriate development route for the business. What advice would you give on how the business should embark on this method?
What is your justification for this method, and what are some of the possible costs and benefits of this development method for the firm?
Though Anbang’s counterbid was initially higher than Marriott’s, why did they not succeed? Consider the role of business models and value (see Chapter 2)when answering this question.
Why was the acquisition of Starwood important for Marriott? Evaluate what it would enable them to achieve in their development goals.
What would regulatory authorities be seeking to ensure anti-competitive practices would not take place after the acquisition?
Review Marriott’s competitors. Since the completion of the deal, how have they reacted to this competitive situation?
Identify and critically evaluate the different development methods that Marriott have pursued.Why have they used these different methods?
Define NPD, and explore its significance in the hospitality industry.
‘Product innovation is regarded as an essential activity for firms that desire to face competition on the basis of quality and suitability of purpose’. Explore.
Discuss the impact of each of the following factors on the success of NPD in the hospitality industry:NPD process.Management.Information.Strategy.People.Company characteristics.
The most well-known NPD model originates from Booz et al. (1968, 1982) and consists of seven steps, as shown in Table 10.1. Identify examples from hospitality organisations that explain the role of each of these steps in the NPD process.
Evaluate how a hospitality management organisation might gather customer information that would inform their development of new food and beverage products and services.
In the development of the hotels, determine why Moxy partnered with IKEA.
Who are Moxy Hotels’ target markets? How has technology been used to appeal to these markets?What other innovations have been used?
How does Moxy Hotels’ development currently differentiate itself? What new innovations might enable Moxy to continue to differentiate?
Define the concept of renovation and discuss the reasons for a hospitality business needing to embark on a renovation process.
Acting in the role as a renovation consultant to a hospitality business with which you are familiar, consider the following questions:a. What aspects of the business would you suggest require renovating? To what extent should this be classified as a minor, major or master renovation?b. Discuss how
Using the internet, search for the properties highlighted in the case, and find further information about the renovations that have been made.
Classify the types of renovations that have been made to the properties by minor, major and master.
Discuss the main reasons for the renovation projects of these hospitality organisations.
Try to identify and then discuss other hotel renovation trends that are not mentioned in this case study.

Hospitality Business Development 2nd Edition Ahmed Hassanien, Crispin Dale - Solutions

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