Go to your library’s online resources. Learn how to download attributes of a collection of literature (journal articles) in a specific topic. Download and process the data using a methodology similar to the one explained in Application Case 7.5.

Data from Case 7.5

Whirlpool is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion, 67,000 employees, and nearly 70 manufacturing and technology research centers around the world. Whirlpool recognizes that consumers lead busy, active lives, and continues to create solutions that help consumers optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool’s brand is dedicated to creating ENERGY STAR–qualified appliances like the Resource Saver side-by-side refrigerator, which recently was rated the #1 brand for side-by-side refrigerators.

Questions for Discussion
1. How did Whirlpool use capabilities of text analytics to better understand their customers and improve product offerings?
2. What were the challenges, the proposed solution, and the obtained results?