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business intelligence and analytics
Questions and Answers of
Business Intelligence and Analytics
5. Comment on the list of facilitating success factors for a mature data warehouse.In the United Kingdom, Continental must pay a departure tax for passengers who leave the UK on Continental flights.
4. The case summary includes two example applications of BI at an airline. Can you relate these applications to your own organization’s domain?In the United Kingdom, Continental must pay a
3. What other new applications of data warehouses can you imagine at an airline?In the United Kingdom, Continental must pay a departure tax for passengers who leave the UK on Continental flights.
2. Wixom et al. call Continental’s work with business intelligence a journey rather than a destination.Comment.In the United Kingdom, Continental must pay a departure tax for passengers who leave
1. Visit teradatastudentnetwork.com and learn more about Continental’s experiences in data warehouses. Summarize your reading.In the United Kingdom, Continental must pay a departure tax for
12. Enter yedda.com and explore its approach to knowledge sharing.
11. Enter secondlife.com and find any islands that relate to BI and decision support. Write a report on what they offer.
10. Identify two virtual worlds (other than Second Life).
8. Enter mashable.com and review the latest news regarding social networks and network strategy. Right a report.
7. Enter smartmobs.com. Go to blogroll. Find three blogs related to Web 2.0 and summarize their major features.
1. Enter the RFID Journal Web site (rfidjournal.com). List at least two applications related to supply-chain management and two applications in one of the following areas:health care, education,
15. Go to computerworld.com and find five legal issues related to BI and MSS.
14. Explore several sites related to health care (e.g., WebMD.com, who.int). Find issues related to MSS and privacy.Write a report on how these sites improve health care.
12. Search the Internet to find examples of how intelligent systems (especially ES and intelligent agents) facilitate activities such as empowerment, mass customization, and teamwork.
11. There has been considerable talk about the impact of the Internet on society. Concepts such as global village, Internet community, digital divide, Internet society, and the like are getting much
10. Identify ethical issues related to managerial decision making. Search the Internet, join chat rooms, and read articles from the Internet. Prepare a report on your findings.
9. Divide the class into two sections: those who believe that BI will replace business analysts, and those who oppose the idea. Conduct a debate.
8. Read Chae et al. (2005). Summarize all the ethical issues described there and then find examples in each area.
7. Several hospitals are introducing or considering the introduction of an intelligent bedside assistant that provides physicians and staff with a patient’s medical record database for diagnosis
6. Enter facebook.com and myspace.com and find out how 10 well-known corporations use the sites to conduct commercial activities. Also, compare the functionalities of the two sites.
4. Each group is assigned to a social network that features business activities (e.g., LinkedIn, Xing, Facebook, Second Life). Each group will then register with hellotxt.com to find out what is
2. Search the Web for “virtual trade shows.” Form two teams arguing for and against the use of virtual worlds in business applications.
3. At teradatastudentnetwork.com, go to podcasts library.Find podcasts of pervasive BI submitted by Hugh Watson.Summarize the points made by the speaker.
2. Also review the MYCIN case at teradatastudentnetwork.com. What other similar applications can you envision?
1. Go to teradatstudentnetwork.com and search for case studies. Read the Continental Airlines cases written by Hugh Watson and his colleagues. What new applications can you imagine with the level of
15. Discuss the potential impacts of ADS systems on various types of employees and managers.
14. Discuss the potential benefits of integrating KMS into a DSS.
13. Diagnosing infections and prescribing pharmaceuticals are the weak points of many practicing physicians(according to E. H. Shortliffe, one of the developers of MYCIN). It seems, therefore, that
12. The U.S. Department of Transportation in a large metropolitan area has an ES that advises an investigator about whether to open an investigation of a reported car accident.(This system, which
11. Some say that MSS in general, and ES in particular, dehumanize managerial activities, and others say they do not.Discuss arguments for both points of view.
10. Discuss the relationship between mobile devices and social networking.
9. How can wikis be used to facilitate knowledge management?
2. Given that RFID data streams are large but only include basic tracking information, how would you derive useful information from these streams? You may want to read Delen, Hargrave, and Sharda
5. Describe an ethical framework for MSS.
4. List ethical issues in MSS.
3. Explain privacy concerns on the Web.
2. Describe privacy concerns in MSS.
1. List some legal issues of MSS.
3. How does cloud computing affect business intelligence?
2. Give examples of companies offering cloud services.
4. List some of the major social impacts of MSS.
3. What are the major stimuli for change in the MSS environment?
2. How can MSS affect organizational structures, entire industries, communities, and society as a whole?
1. How can MSS affect particular individuals and jobs or the work structure of departments and units within an organization?
4. Describe the impacts of ADS systems.
3. How can MSS affect restructuring of business processes?
2. Relate MSS to changes in organizational culture.
1. Describe new organizational units that are created because of MSS.
3. Describe the issue of experts’ cooperation in MSS.
2. In what ways may MSS affect inflexibility, dehumanization, stress, and anxiety?
1. How can MSS affect job satisfaction?
3. Explain the issues related to completely automating managers’ jobs.
2. List the impacts of MSS on other managerial tasks.
1. List the impacts of MSS on decision making.
6. Much of Facebook’s early success was due to the close affiliation of its members’ networks.How does Facebook expand into new markets without losing what originally made the site popular and
4. Describe mobile social networking.
3. Describe the global nature of social networks.
2. List some major social network sites.
1. Define social network.
2. What kinds of data are read/recorded through RFID?
1. What is RFID?
2. What types of data are used in reality mining?
1. Define reality mining.
4. What type of data analysis might you perform on data about users in a specific virtual-world setting (e.g., a company island in Second Life, a virtual tradeshow booth)?
1. What is a virtual world?
3. What new business model has emerged from Web 2.0?
2. List the major characteristics of Web 2.0.
1. Define Web 2.0.
4. Distinguish between internal and external communities.
3. Distinguish between private and public communities.
2. List the major types of virtual communities.
1. Define virtual (Internet) communities and describe their characteristics.
4. What issues might impact the widespread acceptance of this dispenser?
2. How would a restaurant benefit from having RFID-enabled syrup cartridges?
1. What is the benefit of RFID for reducing inventory in this case?
12 List and describe major ethical and legal issues of MSS implementation
11 Describe societal impacts of MSS
10 Learn the potential impacts of MSS on individuals
9 Describe organizational impacts of MSS
5. Could an expert system (ES) be used instead of CBR? Why or why not?Verdun’s system can find similarities between current complaints and previous complaints/calls to the Department of Public
4. Why are historical cases a good knowledge source?Verdun’s system can find similarities between current complaints and previous complaints/calls to the Department of Public Works. Also, the
3. What were the specific capabilities and benefits of the CBR in the Verdun system?Verdun’s system can find similarities between current complaints and previous complaints/calls to the Department
2. Describe the CBR process in the Verdun system.Verdun’s system can find similarities between current complaints and previous complaints/calls to the Department of Public Works. Also, the system
1. Explain how CBR supports, rather than replaces, managers in the Verdun system.Verdun’s system can find similarities between current complaints and previous complaints/calls to the Department of
12. Conduct a search (Web, library databases, etc.) to identify a real-world application of a multiagent system. Comment on the necessity and usefulness of such a system. Provide extensions and/or
11. Find three journal articles describing successful implementation of prediction systems with SVM. In a report, summarize the nature of the problem and the proposed or implemented solution. Make
10. Go to palisade.com and examine the capabilities of Evolver. Write a summary about your findings.
9. Go to lec.com and languageweaver.com and review all their translation products. Write a report about your findings.
8. Go to voiceingov.org/blog and fluencyvoice.com and identify three applications of each technology. Write a summary about your findings.
7. Go to lpa.co.uk/cbr.htm and find information about LPA’s intelligent products. Write a one-page summary.Also, find information at the LPA Web site about products for the other systems described
6. Access the Web and electronic journal databases in your library to find at least three reports on the use of integrated intelligent methods for intelligent decision support.Evaluate whether the
5. Examine fuzzy logic vendor Web sites and identify the kinds of problems to which fuzzy logic is currently being applied. Find a demo version of a system and try it out.Report your findings to the
3. CBR has been used lately for data mining. Explore the Web to find vendors and research literature about this topic.
2. Access PC AI’s Web site (pcai.com). Search for vendors of fuzzy logic, genetic algorithms, neural networks, and integrated intelligent systems used in business. Examine definitions and vendors.
1. Search the Web for games and simulations that are based on genetic algorithms. Be sure to try out J. J. Merelo’s MasterMind (kal-el.ugr.es/mastermind.html) and M. S.Miller’s Manna Mouse
9. Search and find an integrated intelligent system. Identify the roles of the individual technologies. Propose extensions to the system to make it even better.
8. Identify cutting-edge intelligent agent applications on the Web. Classify the agents. Are they intelligent and/or mobile?
7. Research the area of knowledge discovery with support vector machines. Find studies that compare and contrast SVM with other prediction models.
6. Investigate the status of text-to-speech technology (e.g., naturalreaders.com) and speech-to-text technology(Avoke STX, from bbn.com), as well as the combination of both (naturalvoices.att.com and
5. Go to solver.com/gabasics.htm and palisade.com/evolver/. Compare Solver and Evolver in terms of using genetic algorithms to solve problems.
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