Questions and Answers of Introduction To The Industry

6. What does Sue do after the meeting is over?
5. Whom does Sue work with in the city where the meeting is being held? Which suppliers or vendors?
4. Whom does Sue work with on her staff?
3. What are the steps Sue goes through to plan this meeting?
2. Where else has the group met?
1. Who is the group in this chapter? Why are they here?
6. The MEEC industry is rapidly growing and evolving. List at least five future trends for the industry? How will these trends impact the industry?
5. How does a company determine whether or not to participate in an international fair or exhibition?
4. What are some of the complexities that a company must consider before exhibiting at an international trade fair or exhibition?
3. What is the purpose of the World Trade Centers Association or of ICCA?
2. What are two reasons for Europe’s strength in the international trade fair industry?
1. List some ways that international trade fairs may differ from U.S.trade shows.
5. What is corporate social responsibility (CSR)? What role does CSR play in the MEEC industry?
4. How can greenwashing be identified and prevented within conferences, meetings, and events?
3. Explain the difference between the terms “going green” and“sustainability” and give examples for each that support your answer.
2. How does a meeting manager evaluate green efforts?
1. Discuss the economic advantages and disadvantages of a meeting going green.
12. What is green technology?
11. What is the main benefit of a virtual trade show?
10. What are some of the benefits of using online evaluations?
9. List four types of e-conferencing and discuss each.
8. What is augmented reality, and how is it relevant to events?
7. In addition to enhancing live networking, RFID nametags frequently contain what other interactive tools?
6. Why does a planner need to think about the availability of internet bandwidth while organizing a conference or an event?
5. How can Web sites such as Facebook and Twitter be used by event organizers?
4. How is third-party software used, and what is its advantage?
3. What are the seven types of Web-based gatherings?
2. List three new technologies that support meeting networking.
1. How can technology impact site selection?
10. What are some of the labor issues unique to MEEC?
9. What is intellectual property, and why should a planner or organizer be aware of it?
8. What is the ADA, and how does it impact events and gatherings?
7. Give an example of a risk-mitigation measure.
6. Discuss parol evidence with regard to events.
5. Discuss attrition.
4. Discuss negotiating contracts.
3. What laws are important to know with regard to contracts?
2. Define a contract.
1. Discuss the concept of yield management with regard to hotels.Which industry pioneered this approach?
9. Why is it imperative that the tabletop not be overlooked?
8. Why is aisle space an important part of the way a room is set up for an event?
7. What is the purpose of a Banquet Event Order (BEO) form?
6. What is the function of a hospitality suite, and what are the three types?
5. What are the three categories of liquor?
4. What is the average number of hors d’oeuvres a guest will eat during the first hour of an event?
3. What is the most important information to consider when deciding how much food to order for a group?
2. Describe how Family Style/English Service and Plated/American Style service differ.
1. What is the first step for an event professional when planning for an off-premise event? List five types of functions and give a brief description of each.
12. Explain the benefit of having a pre-con and post-con meeting.
11. What is the purpose of an ESG? What information should it contain?
10. Describe the four different methods of housing.
9. What are the four methods of handling housing for attendees of an event?
8. Explain how the pricing structure of registration fees for meetings varies with the type of attendee.
7. What are the benefits and limitations of outsourcing components of a meeting, such as housing or registration?
6. What are pre-convention meetings, and how are they organized?
5. Why are speaker guidelines used, and what should be included?
4. What are the benefits and challenges of using volunteer speakers compared to paid speakers?
3. What is the purpose of using speaker contracts?
2. What are audience response systems, and why have they gained popularity in recent times?
1. Why would a meeting/event professional hire a high-paid nationally known speaker for the keynote address?
11. What should be included in the final report on an event?
10. Outline the elements of breakdown for a special event.
9. Discuss costs associated with the event budget.
8. What are some basic operations for staging an event?
7. What are some tips for working with broadcast media?
6. What are the benefits for sponsorships at a special event?
5. What are the distinctive roles of the promotional mix model?
4. Why is it important to understand the infrastructure in the community where the event is to take place?
3. Discuss the importance of the event professionals’ client relationship in event planning.
2. Outline three management tools that are used in staging events.
1. Discuss the types of events that a city might host.
10. Describe key factors that are considered when billing a client.
9. List the services provided by DMAI.
8. What are the items that must be considered and addressed by a DMC in the proposal stage?
7. Describe the types of services that a DMC provides to an incentivebased organization.
6. What are the resources DMCs provide to a meeting and event professionals?
5. How do DMCs generate their business leads?
4. Create an organizational chart for a DMC.
3. Compare and contrast the difference between a DMC and a DMO.
2. What services are offered by DMCs?
5. You are the event manager of a large annual event. It has become clear to you that you can organize and run your event with greater efficiency if you incorporate a wider range of emerging
4. How can the GSC assist the show/event organizer as it prepares for the exhibition/event/conference?
3. Describe the difference between a general (official service contractor)and an exhibitor-appointed contractor.
2. What are some of the questions that should be asked in an RFP?
1. What types of services do specialty contractors provide?
8. What are the three phases of planning that a company exhibit manager must address?
7. What factors are considered by an exhibition management company when determining the location of an exhibition?
6. What are some of the reasons companies participate in an exhibition?
5. How have advances in technology made managing an exhibition easier?
4. Describe the layout of a peninsula exhibit.
3. What attributes of an exhibit layout would a company want if its major objective is branding?
2. Give some examples of additional programs that serve to boost attendance at exhibitions.
1. What is the difference between a B2B and B2C exhibition?
9. Why are cruise ships often underrated as meeting venues?
8. Why should a meeting planner care about copyright laws?
7. Why is ceiling height significant?
6. Why is seasonality important to a planner?
5. Why do hotels have meeting spaces even though they are often a loss leader?
4. How does a needs analysis help a meeting planner during the organization of an event or a meeting?
3. What is the most significant single difference between a hotel’s meeting space and a convention center’s meeting space?

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