Chitika, Inc. provided online tracking tools on websites. When consumers clicked the opt-out button, indicating that they

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Chitika, Inc. provided online tracking tools on websites. When consumers clicked the “opt-out” button, indicating that they did not want to be tracked, they were not – for ten days. After that, the software would resume tracking. Is there a legal problem with Chitika’s system? An ethical problem? What Life Principles were operating here?

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Business Law and the Legal Environment

ISBN: 978-1133587491

5th edition

Authors: Jeffrey F. Beatty, Susan S. Samuelson

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