In August 2002, the New York attorney general sued Student Marketing Group (SMG) for violating the states

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In August 2002, the New York attorney general sued Student Marketing Group (SMG) for violating the state’s consumer protection laws. SMG had given surveys to high school teachers across the United States to be handed out to students, who would then fill in their names, e-mail addresses, age, gender, religious affiliation, ethnicity, grade-point average, and career interests. SMG claimed it was going to distribute this information to colleges and universities for admissions and financial aid purposes, but in fact they turned it over to marketers. How would you analyze this scenario from a utilitarian ethical perspective? A deontological one?

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Law And Ethics In The Business Environment

ISBN: 9780324657326

6th Edition

Authors: Terry Halbert , Elaine Ingulli

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