4 Describe how you would create a conjoint analysis study of off-road vehicles. Restrict your brands to

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4 Describe how you would create a conjoint analysis study of off-road vehicles. Restrict your brands to three, and suggest possible factors and levels. The full-concept description should not exceed 256 decision options.

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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