5 A sales force manager needs to have information in order to decide whether to create a...

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5 A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting fi rm. What are the dilemmas the manager faces in selecting either of these alternatives?

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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