5 One of the problems in developing rating scales is the choice of response terms to use....

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5 One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problems with them?

a Yes—Depends—No b Excellent—Good—Fair—Poor c Excellent—Good—Average—Fair—Poor d Strongly Approve—Approve—Uncertain—Disapprove—

Strongly Disapprove

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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Question Posted: Oct 05, 2024 01:00 AM

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5 One of the problems in developing rating scales is the choice of response terms to use....

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Business Research Methods

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