6 You observe the following condition: Our female sales representatives have lower customer defections than do our

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6 You observe the following condition: “Our female sales representatives have lower customer defections than do our male sales representatives.”

a Propose the concepts and constructs you might use to study this phenomenon.

b How might any of these concepts and/or constructs be related to explanatory hypotheses?

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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