7 You have been asked by the head of marketing to design an instrument by which your...

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7 You have been asked by the head of marketing to design an instrument by which your private, for-profi t school can evaluate the quality and value of its various curricula and courses. How might you try to ensure that your instrument has:

a Stability?

b Equivalence?

c Internal consistency?

d Content validity?

e Predictive validity?

f Construct validity?

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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Question Posted: Oct 05, 2024 01:00 AM

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7 You have been asked by the head of marketing to design an instrument by which your...

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Business Research Methods

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