7 Your large fi rm is about to change to a customer-centered organization structure, in which employees

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7 Your large fi rm is about to change to a customer-centered organization structure, in which employees who have rarely had customer contact will now likely signifi cantly infl uence customer satisfaction and retention. As part of the transition, your superior wants an accurate evaluation of the morale of the fi rm’s large number of computer technicians. What type of sample would you draw if it was to be an unrestricted sample?

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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