8 Using Exhibit 4-1 and case examples from some research companys website, discover how favored technique approaches

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8 Using Exhibit 4-1 and case examples from some research company’s website, discover how favored technique approaches to research design dominate many fi rms’

activities.

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Business Research Methods

ISBN: 9781337276429

11th Edition

Authors: Donald Cooper, Pamela Schindler

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